Fighting the Darkness with Light Up: The Social Movement Helping the Underprivileged with Electricity Bills
Yayasan Cinta Anak Bangsa (YCAB) started its most recent activity, Light Up Indonesia, a social movement meant to ease the weight on underprivileged people by assisting them with their electricity bills. YCAB partnered with several others to implement this movement throughout the process of planning & implementation.
It was the concern regarding the condition of local groups whose resources are becoming scarce due to the Covid-19 pandemic, which gave rise to the Light Up Indonesia movement. As a result of PSBB, which was implemented by the government to prevent the spread of Covid-19, many people lost their jobs or temporarily had less income making it difficult for them to support themselves and their families for even the most basic needs.
“Light Up Indonesia strives to build the economic resilience of underprivileged families and provides hope in the midst of ‘darkness.’ Through this movement, we gather strength from various organizations and institutions to be able to move with the general public by providing hope for the underprivileged community through donations to reduce electricity bills. With this assistance, the income they get now can be allocated to buy groceries and other necessities for COVID-19 prevention, “explained by Veronica Colondam, Founder & CEO of YCAB.
This initiative is done to strengthen the government’s electricity subsidy program through PLN. Gifts gathered through the Light Up Indonesia development will target users of PLN 900 VA to 1300 VA for underprivileged people who have not been helped by the government.
“PLN highly appreciates the Light Up Indonesia movement. In a situation like this, all the assistance that is presented to the community provides additional encouragement to get through difficult times. PLN is directly involved in assisting the distribution of this assistance to customers who are the target recipients of donations. We hope this activity can inspire others to help our brothers and sisters who are in need during this COVID-19 pandemic. For this reason, we invite the public to spread this good intention to help ease the burden of those in need, together, “explained Senior Executive Vice President of PLN Business & Customer Service, Yuddy Setyo Wicaksono.
People can donate by visiting the site www.lightup.id. 100,000 people are expected to benefit from this program in the first phase. First half will be the specifically targeted community, and second general public who feel the need for assistance in reducing electricity bills.
“It is an honor for Do-It to be trusted by PLN and YCAB to support this movement in terms of technology. Distribution of donations will be done digitally in collaboration with OVO. OVO plays an important role in distributing payment subsidies to postpaid PLN users precisely and safely. We hope the Light Up program can support the government’s efforts to ease the burden on society, ” mentioned by CEO of Do-It, Jennifer Claudia.
Please check out the website for more information and you can participate in the online campaign with #LightupIndonesia on Instagram @ycabfoundation