The Nonprofit's Guide To Asking For Donations

Sep 9, 2020 | by Brigita Natasha

How To Get Donation For Your NGO?

Most NGO heads spend 50% of their time raising funds and getting donations for their NGOs. If you are beginning a new role which needs you to fundraise or if you are starting a new NGO, which is looking for donations, then this step-by-step guide will help you get a donation for your NGO.  

Without keeping you too busy with some of the mental aspects, many people want to jump right into asking for donations. We have created a simple guide that will allow you to ask for donations while improving your success rate. These steps are in chronological order and you should follow them from the top:

  • Start With Your Story

The first thing you will need to do is get your story straight. You will need to anticipate questions from the donors and have answers to these potential questions before they arise. It is best to do some diligent research about your organization and ensure that you have all your bases covered in your approach to the donor.

8 simple steps to create a fundraising campaign

  • Research Your Target Market

While broad-based marketing can benefit you, it is best to narrow down your targets to people that you think might say yes. Before you approach them, it is best to do some of your research and find out if they want to invest or if they have the funds. You can do this by inviting them to parties or asking around about the person. The more you know about a person, the easier it will be for you to establish a working relationship.

  • Establish A Relationship

The second step ties in with the third step and now you will need to go about establishing some sort of relationship with the donor. Once you have done your research, it should be much easier to get them talking or even interested. Even if you don’t get any funds from the person, you will have established a decent relationship for future prospects.

  • Work On Your Pitch

Even with a good relationship, it is very rare that people will part with their funds easily. You will need to work on your pitch and determine which method of approach will work best with your prospect. Once you have a pitch prepared, you can practice the pitch with some of your friends or colleagues to straighten out any issues.

  • Be Ready To Adjust Your Price

It is always best to start high and adjust your asking price to a lower level to entice the buyer to buy-in. You might not be lucky and get a strike off the bat. It is best to continue talking to the person through the negotiation phase and accept the fact that you might not get the funds you are asking for and might need to settle for less.

  • Regular Contact With Prospects

Since you want them to remain donors for your cause, you might need to stay engaged with them even after you have your funds. If you post on Facebook or any other social media platform, you might need to take a different angle. You will be asking for donations in between valuable content. This means you will need to post content that is valuable and attractive with the odd donation request thrown in between.

  • Celebrate Your Donors

As you might have seen, it should not be that hard to get donations from your prospects, but once you have your donations, you want to keep them in the loop for future donations. We recommend celebrating your donors with informal or formal team dinners and other ways that will give them some recognition. These events are also great ways to approach new donors and restart the process.

Read our article about keeping your donors happy


As a new NGO, it might be excruciating for you to ask for money, but eventually, you will need to break through the barrier and summon some courage to ask for the funds. We hope our guide on how to get a donation for your NGO is helpful for you. 

[bctt tweet=”As a new NGO, it might be excruciating for you to ask for money, but eventually, you will need to break through the barrier and summon some courage to ask for the funds.” username=”artemis_impact”]

The above-mentioned guide should give you more than enough insight and allow you to get some funds from your donors. Let us know if you think we missed anything important.


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