Starting A Non-Profit—Know How To Write A Mission & Vision Statement

Nov 27, 2020 | by Aliyyaa

Nov 27, 2020 | by

A non-profit organization is one of the hardest organizations to start and make viable. Generally, you will start with a goal and the goal will need to garner some support over time, but this is not always as easy as it sounds. The vision and mission statements are generally the first things that someone looks at before they invest.

Once you start your non-profit organization, your mission and vision statements need to be solid, which means you need to understand how to write these statements in such a manner that makes them attractive for investors. In the following article, we will look at a few tips to help you write a solid mission and vision statement.

The Vision Statement

The vision statement is one of the most important aspects of any organization. Your vision statement needs to be clear and accurate. You need to show investors your clear path to success and what you aim to achieve with the organization. Here are a few basic tips that will help you write an effective vision statement for your non-profit organization:

  • Strategic Planning

There is a clear difference between the vision and the vision statement of your organization. The vision statement is a set of words on a paper that should indicate the vision of the organization. Before writing, you need to plan your vision and make sure that everyone onboard understands your vision and where you are going.

  • Involve The Right People

Once you have the right people on board, you will find it easier to follow your vision and have some insight from experts on how to achieve your goals. Your vision statement will not only include the goals you will aim to achieve, but also the methods you are following and the decisions that need to be made along the way.

  • Focus On The Future

Everyone cares about what your organization is currently doing, but in a world full of dreamers, you should not be afraid to dream big and focus on the future. Your mission statement needs to create a clear picture of what the organization will look like moving into the future. It will make it much easier for investors to understand what the end goal is.

  • Motivation Angle

Everyone needs a little motivation and it is important that you have a motivational angle for writing your vision statement. Once people see how the world or environment can be changed, they will be more likely to rally behind you. We believe that you should write with a purpose to achieve a specific goal while making it clear to people reading the statement.

Read about The Power of Storytelling For NGOs

Mission Statement

The mission statement can be closely linked to your vision statement, but they will differ significantly. The mission statement will focus on what your organization is doing while being pragmatic about how it intends to achieve the vision. The mission tends to show the investor how you plan to reach your dreams and visions.

  • Focus On The Now

It is important to be very realistic with your mission state and focus on what the current issue is and how you plan to fix these issues. The mission statement is generally a clear set of ideas and plans that aim to address a specific issue. It might not be as flashy as the vision statement, but it gives someone a sense of what is going on.

  • Don’t Be Afraid Of Negative Points

One thing that you often notice with mission statements is that people always address the positive aspects and how they will accomplish a goal. However, it is not always realistic and you might have many setbacks. It is important to address these setbacks and potential challenges to make the investor aware of them. 

  • Use Past Accomplishments As Reference

Much like marketing, you can often fall back on some of your successes when creating the mission statement. The mission statement can also change over time as your organization evolves and you achieve all of your goals. Using past accomplishments can build some level of credibility with the reader or investor.

Final Thoughts

If you want to neglect one part of your non-profit organization, you should not neglect the mission or vision statements. These statements are what can bring investors to your organization and help you achieve your goals. As a bonus, we would like to mention that you need to keep both of them fresh. People love novelty and it draws a lot of attention.

If you want to neglect one part of your non-profit organization, you should not neglect the mission or vision statements. These statements are what can bring investors to your organization and help you achieve your goals. As a… Click To Tweet

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