How to conduct CSR activities?
Previously, we talked about Corporate Social Responsibility as a concept, what it stands for in today’s world, and its significance. Then, we moved on to understanding how a business can tailor its CSR strategy to best align its goals with sustainable impact creation. If you have been following our blogs, by now you must have a fair idea of the benefits of running a CSR campaign and how to design a robust, holistic strategy to reap maximum benefits.
What comes next is to finally apply the blueprint, decide on activities that would form part of your campaign, and lead with the program on the ground.
Tip: Stakeholders, the management, employees must always be kept in the loop while you design and implement your CSR strategy. Their regular feedback and suggestions will help formulate the activities.
One of the primary points to be kept in mind while formulating and conducting CSR activities is to take the local community and demographics into account. The activities should positively impact the locals while also benefiting the business. The involvement of the locals must be among the key components of conducting CSR activities.
For example, a confectionery business may decide to rope in local dairy units to procure raw materials such as milk and eggs while also enrolling them in a program to educate them about organic, sustainable farming.
Engagement is another important aspect. Ensure that the marketing team promotes the campaign and activities on various social media platforms not just to educate and inform about the program but also to drive engagement.
Volunteer programs can not only help arrange for extra hands but are also a great way to drive engagement among employees and customers, and turn the initiative into a huge success.
It is imperative to take into account the support from government agencies and civic bodies among others while planning your CSR activities. Conducting public activities, such as a welfare run, or a blood donation drive, will require relevant permits from the local bodies and their support and feedback.
Needless to say, there could be several other corporate entities that must already be dealing with your area of interest concerning CSR activities. It is important to see what they are offering to the society or the target group and what can be done differently by your organization. Is there an untapped segment? A different approach to solve the same problem? All this can be redressed by studying the competition thoroughly, having an absolute understanding of the target group, and with the help of passionate and innovative thinkers onboard.
Keeping up with the rapidly changing time is extremely important. One blinks and a trend is out of the market as well. Your team needs to be extremely watchful of the smallest of changes or ripples created vis-a-vis your business or stakeholders, this is how you can revisit your CSR activities, make relevant modifications and give your strategy a timely makeover.
Measure, measure, measure
Lastly, we can’t stress enough the importance of measuring the impact. That will help you understand the effectiveness of your CSR program & partners, and also allow you to communicate transparent, evidence-based analytics to your stakeholders, customers & investors.
In the end, CSR activities designed, planned, and implemented in a way to ensure everybody’s welfare – the business, employees, stakeholders, communities – are a key to definite success and a win-win formula.