Corporate Social Responsibility Issues & Challenges
No matter the size of your company or the type of your business, Corporate Social Responsibility is one of the things you always need to keep in mind. CSR programs support the communities around your company in various ways that include education and creating a better environment and also help your company in various ways like keeping the employee morale high, meet the needs of your customers & more.
However, CSR programs might look easy on paper, but there are always a few challenges that need to be navigated to ensure that these programs are effective. You will run into a few snags every now and again, but understanding them beforehand will make it much easier to deal with these challenges. In the following article, we will look at a few of the common CSR challenges an organization could face.
Top Challenges Of CSR
We will not only focus on the challenges that companies but also potential solutions.
- Funding Sources
Getting the budget for your CSR program from the overall company budget has always been an issue and the economic crisis created by the current pandemic has made it even more difficult.
Solution: It might be one of those things you need to fund out of your pocket at first while allowing investors to see the process before involving them.
Investors are no longer interested in the sales of a company or their financial status as much as they always were. Nowadays, investors also want to know which CSR programs have been implemented to support the environment or social issues. If you don’t have any of these programs, it could be problematic to get backers.
Solution: Once again, you might need to revert to backing CSR programs out of your own pocket. As your results improve, you might also attract the attention of backers and investors looking to join the bandwagon.
Since funding sources are scarce, we cannot always afford to have failed CSR programs. However, this is unavoidable and you will eventually need to deal with failed programs. One of the toughest conversations one can have is with a backer to inform them that their money has been wasted. However, it can often happen.
Solution: Honesty is the best policy and once you see a CSR program is no longer viable, it might be best to stop the program. It is best to disclose this to all backers and have some expert insight.
Ineffective Market Research
For new companies and NGOs, it can seem like a waste of time to put in the effort to do some market research. However, market research is vital when it comes to having the right statistics and making accurate projections.
Solution: Instead of skimping on the market research process, you might need to invest a couple of bucks to find an expert to help you with the process. Additionally, there are tons of tools that can be used to predict the outcomes of projects and give you real-time analysis.
Demands For Greater Disclosure
Once you start these programs and funds go into a CSR program, you will find that many people demand more disclosure of these activities. While it is possible to give them full disclosure of your activities, the results often need time before you can reveal them. Many activist organizations could potentially demand disclosure.
Solution: Doing the right planning beforehand can save you a lot of trouble. You can use the market research and planning to give activists & your stakeholders more information about your activities.
A CSR program is vital to the sustainability of any company. However, it can take some time to find the funds to get these off the ground. If you run into any of these snags, you can try the solutions to see how it works for you. We would like to encourage you to share any other CSR program issues you experience for us to help you in finding a solution.
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