As a non-profit organization, one of the hardest things is to keep all of your donors happy. For organizations that are largely dependent on donation money to keep their projects running, this becomes one of the top priority tasks. Donors, especially big, institutional donors always have certain requirements that must be met & a few questions that need to be answered, and depending on your answers, it could affect your relationship with them. After all, they are trusting you with huge responsibilities.
However, it’s important that you go beyond meeting the bare requirements to make sure your donors remain happy with your organization.
In the following guide, we will explore 10 ways to keep your donors happy By following the guide, you can ensure that all donors have their questions answered. While it might take some effort on your part, it will lead to better a better donor/organization relationship.
Top 10 Ways To Keep Your Donors Happy
As mentioned, the relationship between you and your donors are vitally important for the sustainability of the organization and to make sure it is a long-lasting relationship. The following tips are also for donors to understand what a non-profit organization does to improve their relationship with you and to give you full disclosure:
1. Open And Clear Communication
It is hard to stress the importance of clear and concise communication. It is at the center of any healthy relationship, and a donor-organization relationship is not an exception to this. Constantly sending out newsletters and information could help establish credibility. It also opens channels for constant communications keeping you firmly placed in the minds of the donors. However, try to keep the information to the point and relevant.
2. Use Surveys To Find Out More About The DonorSurveys are heavily underrated in the modern era. By sending out surveys to your prospective donors, you will gather some data and information on them. Once you have a better understanding of their needs and goals, you can tailor… Click To Tweet
It should put a smile on their faces as long as you deliver on promises. You can even go a step further and hold in-person interviews with them. Donors form an important stakeholder of any intervention or project. If you are using any Impact Measurement & Management framework for your project design and evaluation, this will form an important part of your practice, anyway.
3. Keep The Donors Actively Engaged
Instead of targeting donors on a broad spectrum, you can communicate with each donor directly or individually. It should have a psychological effect that ensures the donors feel noticed and not just another number. You can do this by showing and telling them exactly what you are doing with their donations. Most donors, especially individual donors, choose to donate their hard-earned money because they feel strongly about a cause or an issue. Engaging them at different stages of your intervention will also be beneficial for you as they might have useful and relevant feedback for you.
4. Make Them Feel Important
Nothing makes people give you their best more than making them feel important. One of the top donor retention strategies is to invite them to special events or even to organize events around them. Many top donors have events that are centered on them to show the world who they are and make them feel recognized.
5. Appropriate Recognition
Once again, we are back at the point of recognition. While there are many ways to show your recognition of a donor, it is important to focus on this more often than not. Yes, you have to focus on your goals, but without the donor, you can hardly achieve your goals. In annual reports, one can address each donor by name to give them more recognition.
6. The Power Of Thank You
From a young age, we are taught to say thank you, but when someone is keeping your organization alive, you might need to constantly repeat it. By saying thank you, the donor feels empowered and since it is human nature to keep power, it could lead to even more donations and long-lasting relationships between you and the donor.
7. Give The Donor A Voice
Unless a donor explicitly states they do not want to be in the limelight, it is safe to assume they want to have a say. By asking your donors what they want or if they have any suggestions, you are actively giving them a voice. Aside from useful tips that you could accumulate, the donor also feels like they have a say about what happens to their money.
8. Brand Ambassadors
One thing you want to do is establish confidence that your endeavor will be successful. A brand ambassador with some credibility is a great way to communicate with donors. Many people wonder how to engage donors, but with the right ambassadors, you can simplify the task. Additionally, you can give a donor recognition by asking them to be one of the ambassadors for your organization.
9. Honesty Is The Best Policy
We have all wondered how to retain donors, but honesty seems to be the best policy. If you agree or disagree with a donor make your honest thoughts known. It could avoid any long-term tension and any issues will be addressed immediately. By actively listening to your donors, you will not be misunderstood and avoid potential fallout.
10. Deliver On Promises
Donor Stewardship is very important once the donor has delivered on their promise. Generally, the donor will donate, once a consensus has been reached, which means you now have to deliver on your promises. You will have to actively engage with the donors and show them how their gifts or donations are being managed. It will give a sense of doing something, which translates to you delivering on your promises.
Anytime a donor decides to fund your organization, you must be aware that they chose you for this responsibility from a large pool of other very strong potentials. This shows their trust in you, and with trust comes accountability. You need to be accountable for your projects and owe them transparency at all stages. You can attain this transparency, by clear communication, measuring your Impact & clear Impact reporting.
Whether you are a new non-profit organization, or you have been in the game for a while, you will have to understand the relationship between you and the donor. The10 ways to keep your donors happy we have discussed can be crucial to the success of your organization. It can also help you get more donors with word of mouth traveling.